Burberry Goes Digital In Beijing

Burberry celebrated its first runway show in Beijing, China by creating a digital world around the guest but they also brought the world into the generally exclusive fashion show by live streaming the entire show on April 13th.Instead of having the typical runway show with live models, Burberry chose to make a 3D holographic version of the fashion show to present their Fall collection. Of course it is darn near impossible to find this video in its entirety, but I did find a highlight of the show shown above. If you want to see a glimpse of the everything that happened in Beijing you can view the series of videos found here.